My second round living in New York City was in the summer of 2016 while working at Calvin Klein's headquarters as their digital public relations/special events intern. Due to my previous experience and interests, the company offered me the unique opportunity to work in the two departments over the course of my program since they closely collaborated on various projects.
With digital public relations, my job was to assist with all earned social media related to Calvin Klein. I worked with influencers to seed/gift product to be posted on their social media channels in contribution to company sponsorship and PR. I handled daily global tracking for digital media posted by influencers across social media platforms such as Instagram, Facebook and Twitter from all international regions. My team and I also organized digital coverage during our Fall 2016 campaign release in July which reached over 5 million unique fan engagements through earned/owned social media from 32 diverse campaign influencers ranging from Bella Hadid, Frank Ocean, Kate Moss, Grace Coddington and more. We also took part in special events such as VidCon (a weekend long Youtuber conference in Anaheim, CA) and the Bloomingdale's x Modern Cotton Bedding Launch to promote relations with celebrities and further incorporate the Calvin Klein brand throughout social media that could reached our target customer.
While I was managing my time with digital PR, I was also involved with the special events team on several projects that were happening during the summer and fall 2016 seasons. Along with the Bloomingdale's x Modern Cotton Bedding Launch, we also worked on our internal CK Social event, The Deep Euphoria NYFW Launch, World of Calvin at Macy's Initiative and the company's Holiday Party. My duties included researching/contacting venues and DJ's beforehand and managing catering and model staffing during events. Having been there to see some of these works come to fruition was a bigger experience than I could have asked to help create.
The experience I gained working side-by-side with both my teams at Calvin exposed me to the developing importance of digital technology and media within the apparel industry. In this new age, it's vital that companies grow and adapt their brands to the landscapes where their demographics live. Today, that's digital media and it's what I've found to be a passion of my own.
Shortly after graduating a semester early in December 2016, I was given the opportunity to work at Hearst Magazines at their satellite office in Chicago supporting the Midwest Advertising Directors for ELLE and O, the Oprah Magazine.
As I work for both titles, I am the main support for both directors who overlook all Midwest based advertisers. These include P&G, Nestle, Target, Kohl's, and more. We work with both clients and their agencies to sell advertising within the magazines' media realms. This encompasses print and digital advertising along with partnerships and sponsored events for national campaigns.
My weekly work includes completing RFP's, tracking expenses, constructing share of market reports, executing monthly mailers, and creating client presentations and decks. My directors and I work alongside our respective magazines' marketing, research, and editorial teams to effectively fulfill client requests and ensure a continuously collaborative relationship.
Through my job, I work daily with programs such as Salesforce, MediaRadar, Concur and Atlas for various tasks. Salesforce is the main way in which we keep track of monthly insertion orders (IOs), prospects, client and agency contacts, and our complimentary list of mailers. I use MediaRadar to compare our print advertising with that of our main competitive list. I'm able to pull print ads along with editorial credits of different clients and use the information to help build presentations. Along with these two, I use Concur to fulfill both directors' expenses and travel needs, and Atlas to pull stock images used in each magazine.
This portion of my career has been focused on the development of building relationships both internally and externally to better piece together the system of media strategy and buying. I am learning how different agencies work together to fulfill campaigns in a media space and how we work internally to generate revenue. As I have learned a tremendous amount since beginning, I'm excited to continue to grow into my role and further evolve my skills to further advance myself in the future.
During my last semester at Iowa State, I worked as an e-commerce intern with the Meredith Corporation at their headquarters in Des Moines, Iowa. Meredith is a publishing firm focused on media and marketing for various magazines such as Better Homes and Gardens, Shape, Fitness, My Wedding and More.
I was able to expand my knowledge of digital media, and worked with all 5 magazines under the corporation's name to contribute content, create newsletters and run quality assurance on each publication's "Shop" tab within their websites. Each week, I wrote 3 - 5 articles to contribute to the magazines' online promotion of the Shop tab feature. The articles' subjects range from fashion, beauty, lifestyle and home. Along with this, I conducted research to find the newest trends, retailers and products to feature on the magazines' websites. My time also went towards creating weekly email newsletters and scanning for quality assurance issues on each site.
In this role I have been able to learn digital media in a multitude of new ways such as with content management systems like Adobe CQ5, Skyward and Drupal. I worked to gain more knowledge of the digital field with this internship to have a further holistic background that can be used in the development of my career ahead.
One of the school's longest running publications, Trend Magazine is Iowa State's fashion and lifestyle go-to guide. Bi-annually released, the 100 page issue consists of editorial, fashion styling, advertising, design, photo, social media, public relations, events, and fundraising departments.
As Co-Editor-in-Chief it is my responsibility to delegate tasks amongst the various departments of the magazine while integrating all components to compile a final layout and structure. I work alongside local and national retailers/businesses to facilitate various projects throughout the course of creating a new issue. Our goal as a whole is to expand our readership and forge new subject matters to create an innovative work that exceeds industry standards.
This year is Trend's 10th year as a publication and the Spring of 2016 will be the organization's 20th issue.
During the summer of 2015, I spent my days working full time as a public relations intern in New York City for the BCBGMAXAZRIA Group. Stepping foot for my first time ever in Manhattan and at an in-house position, I was able to quickly pick up on some new skills.
While with BCBG, I coordinated sample pulls using Fashion GPS, assisted with high volume daily press requests, helped in writing press coverage recap reports and conducted research relating to competing businesses and client psychographics and demographics. The team and I worked alongside national and international editorial publications such as Vogue, Marie Claire, Cosmopolitan and more to feature product within their monthly issues.
The BCBGMAXAZRIA Group is comprised of three lines targeted towards separate segments of the market - BCBGeneration, BCBGMAXAZRIA and Hervé Leger. My responsibilities oversaw all three lines, including ready-to-wear and runway.
In the spring of 2016, I was offered the opportunity by PR Consulting and the BCBGMAXAZRIA Group to return to New York City to help work during New York Fashion Week.
With my time at PR Consulting, I worked for their client, Adam Selman, in helping to arrange operations before, during and after his fashion show. This also included coordinating seating, arranging event layout and learning how to format press clippings from online media related to the event and client coverage.
At BCBG, I worked several events including the BCBGMAXAZRIA runway show, the Hervé Leger runway show and the elite client event hosted at the BCBGMAXAZRIA flagship store on 5th Avenue. During the BCBGMAXAZRIA show, I was in charge of helping to organizing models throughout the production with press coverage, hair, makeup, wardrobe changes and photo shoots. At the Hervé Leger show, I worked alongside the entertainment relations team in order to facilitate celebrities for press coverage and product endorsement. For the elite client event during New York Fashion Week, I assisted the visuals team in setting up the venue with logistics, music and decor.
Through my experience at New York Fashion Week, I was able to work first hand with both the CEO and CCO of the BCBGMAXAZRIA Group and with account executives and designers at PR Consulting. I was not only able to further my understanding of the public relations and apparel industries, but I was also able to gain new skills that have furthered my professional development as a whole.
I was initiated into Alpha Delta Pi (Pi chapter) as member in August 2013. The organization is the first and oldest sorority, dating back to 1851. There are currently 176 members in our chapter at Iowa State University.
I was elected by fellow members as the Alumnae Relations chair during my freshman/sophomore year. In this role, I maintained the relationship between our chapter and the local alumnae associations throughout Iowa. I was also in charge of transitioning our senior members into alumnae status before their graduation dates during both the Fall and Spring semesters.
The organization focuses on promoting leadership, scholarship and philanthropy both on campus and beyond. Alpha Delta Pi's national philanthropy is the Ronald McDonald House Charities which the chapter volunteers at and fundraises for to help nearby locations.
For the spring and summer of 2016, I was nominated and accepted to become a Rho Gamma. In this role I act as a representation of the Greek community as a whole as a disaffiliated and impartial member in order to counsel/guide students who are interested in joining the Greek community.
As a member of both the Greek community and Alpha Delta Pi, I have come to form bonds with incredible men and women who hold similar values as my own and have had new doors of opportunity open along the way academically and professionally.
I began my professional experience working over the summer at Two by Four as an account services intern after my freshman year. The medium-sized firm based in Chicago gave me the opportunity to dive head first into the creative realm of advertising.
My main accounts while at the agency included the Chicago Bears, Wrangler, Snap-On and Firestone. One of my main tasks included intensive market research on unique goods, target demographics and competing businesses. With this information, my team and I would prepare sampling books and presentations to help with pitches to new and existing clients.
Due to the firm's size, we worked directly with creative, production and planning to execute projects from beginning to end. Our services included various mediums that encompassed print, radio, internet, TV and experiential works.
I began my adventure at Iowa State during the Fall 2013 semester as a freshman double majoring in advertising and apparel merchandising. Right off the bat, I wanted to make sure to take advantage of all the opportunities the school had for me to grow and learn, so I took my time trying out different clubs and organization to see what I was passionate about pursuing.
Before arriving to Iowa State, I was offered the chance to become a George Washington Carver Scholar. The program offers full-tuition scholarships to students of ethnic minority backgrounds who demonstrate high academic standing (3.5/4.0 GPA or higher) and are highly involved within their school and community. The four year program encourages those of diverse backgrounds to pursue their passions while embracing a new cultural awareness.
Once I got to school, I joined the staff of Revival Magazine as a fashion stylist. After a semester with the publication, I went to work for Trend Magazine to try out my skills in a new setting. I ended up loving Trend and have been with the magazine ever since. My second semester, I was promoted from a committee member to Story Styling director and then Fashion Forecasting director the semester after. After working as a director for over a year, I was given the position of Co-Editor-in-Chief and am now in charge of a staff of over 100 students.
I've also taken the time to work while I've been at school as both an athletic academic mentor for the Iowa State Athletics Department and as a Greenlee School Ambassador for the Greenlee School of Journalism and Mass Communication. As an academic mentor, I assist student athletes in tracking their academic success throughout the semester while offering resources and help in their courses. With the Greenlee School, I show prospective students the opportunities offered by the College of Liberal Arts and Sciences and explain how each program works within the college.
While on campus, I've also taken on smaller ventures to expand my experiences and discover my interests. During my Spring 2013 semester I joined the Iowa State Daily's style section as a contributing writer. That same semester I took on the roll as a committee member for the Iowa State Fashion Show in the Fashion Week department that worked to create experiential advertising and marketing events for the week before the show. During my Spring 2014 semester I went abroad to Florence, Italy to explore a new culture. Since returning to campus, I've had a little fun, as well, becoming a member of both the run club and ski club.
The university's slogan is to "choose your adventure", and I've worked to fulfill that with my time here at Iowa State.
For the first five months of 2015, I lived in Florence, Italy while attending the Italian design school, Accademia Italiana, as an American study abroad student. Of the roughly 300 Italian students who attended the school full-time, I was one of twenty-five Americans to attend for the semester.
I chose to go to a design school to reach outside my comfort zone and learn more about the creative side of both my fields. While there, I was able to take graphic design, art, marketing, history and Italian language courses. I learned familiar subjects from new perspectives that I was never aware of before. I met and worked alongside people from vastly diverse backgrounds in and outside of school to complete assignments, projects and to learn the native culture in general.
During my off time from school, I traveled around Europe to new cities. My adventures took me to unique places that taught me new things on life, travel, relationships and myself. My favorite trips throughout my time in Europe included Munich, Budapest and Interlaken (Switzerland). I am grateful for the time I was able to spend in each city and am looking forward to future expeditions.
As a whole, this was the experience of a lifetime and is a fond time in my life that I hold dear to my heart.