During the summer of 2015, I spent my days working full time as a public relations intern in New York City for the BCBGMAXAZRIA Group. Stepping foot for my first time ever in Manhattan and at an in-house position, I was able to quickly pick up on some new skills.
While with BCBG, I coordinated sample pulls using Fashion GPS, assisted with high volume daily press requests, helped in writing press coverage recap reports and conducted research relating to competing businesses and client psychographics and demographics. The team and I worked alongside national and international editorial publications such as Vogue, Marie Claire, Cosmopolitan and more to feature product within their monthly issues.
The BCBGMAXAZRIA Group is comprised of three lines targeted towards separate segments of the market - BCBGeneration, BCBGMAXAZRIA and Hervé Leger. My responsibilities oversaw all three lines, including ready-to-wear and runway.