In the spring of 2016, I was offered the opportunity by PR Consulting and the BCBGMAXAZRIA Group to return to New York City to help work during New York Fashion Week.
With my time at PR Consulting, I worked for their client, Adam Selman, in helping to arrange operations before, during and after his fashion show. This also included coordinating seating, arranging event layout and learning how to format press clippings from online media related to the event and client coverage.
At BCBG, I worked several events including the BCBGMAXAZRIA runway show, the Hervé Leger runway show and the elite client event hosted at the BCBGMAXAZRIA flagship store on 5th Avenue. During the BCBGMAXAZRIA show, I was in charge of helping to organizing models throughout the production with press coverage, hair, makeup, wardrobe changes and photo shoots. At the Hervé Leger show, I worked alongside the entertainment relations team in order to facilitate celebrities for press coverage and product endorsement. For the elite client event during New York Fashion Week, I assisted the visuals team in setting up the venue with logistics, music and decor.
Through my experience at New York Fashion Week, I was able to work first hand with both the CEO and CCO of the BCBGMAXAZRIA Group and with account executives and designers at PR Consulting. I was not only able to further my understanding of the public relations and apparel industries, but I was also able to gain new skills that have furthered my professional development as a whole.