A bit about me.
I am a seasoned brand marketing professional with a passion for driving impactful campaigns at the intersection of apparel, sustainability and technology. My career journey has taken me through roles in both startups and established corporations, managing initiatives that range across social media to large-scale events, as well as print, e-commerce, email and web.
I enjoy storytelling. I like solving puzzles. I thrive in dynamic environments and am dedicated to blending innovative strategies with sustainable practices to create compelling brand narratives.
Explore this site here to get to know me better, and any questions you may have can be sent via the contact form at the bottom of this page.
Thank you!
Where I’ve worked
Marketing Manager | 2022 - 2024
EON is a digital ID platform that acts as an under-the-hood operating system for apparel companies, enabling branded experiences and end-to-end traceability through interactive, intelligent labels that bridge the gap between the physical and digital.
Highlights:
Increased site traffic by 129% YoY by overseeing the development of brand’s website redesign
Collaborated with enterprise brands, including PANGAIA, Kathmandu, Coach, Balenciaga, Chloé and more, to develop Digital ID technology go-to-market strategies that covered product design, packaging, social media, in-store activations and e-commerce
Earned 17+ media placements in 2023 in publications such as Vogue Business, Business of Fashion, Marie Claire and Forbes
Marketing Manager | 2020 - 2022
Designed to grow as children do, the sunday collective is a sustainability-minded children’s apparel brand based in New York City. Made for ages 3 - 12, the brand sources high-quality materials and crafts timeless, playful designs.
Highlights:
Generated $22,500+ in net sales in 2 months by leading production of the brand’s first pop-up shop in Boston, MA
Sourced and coordinated an average of 20 – 25 influencers per season for campaigns across social platforms
Garnered 2 mm+ impressions during Q3 2021 after establishing paid media relationship with Condé Nast
Freelance Marketing Strategist | 2019 - 2020
As an Eco-conscious Stylist, Cassandra Dittmer has worked with the likes of Dwayne “The Rock” Johnson, Ty Burrell, Reid Scott and philanthropists to bring her eye for style and insight for ethically-made apparel to the limelight.
Highlights:
Fostered collaboration between stylist and sustainable retail brand Public Habit to produce exclusive collection
Led the planning and execution of a comprehensive Berlin Fashion Week itinerary, ensuring seamless coordination of events and strategic participation in the Neonyt tradeshow
Marketing Coordinator | 2017 - 2019
Hearst Magazines is the world's largest lifestyle publisher, with nearly 260 magazine editions and 200 websites globally and a portfolio that includes iconic brands like Oprah Daily (formally O, The Oprah Magazine), ELLE, Cosmopolitan and Harper's BAZAAR.
Highlights:
Managed co-branded execution of client cross-platform programs encompassing events, sweepstakes, influencer samplings, exclusive custom e-blasts, online, social and in-book integrations and print advertorials
Aided in running O’s national O Mag Insider brand ambassador program with 65+ hand-selected influencers
Executed 3 one-week, co-branded Holland America cruises that encompassed on-board activations that included VIP talent such as Oprah Winfrey, branded materials, pre-event giveaways, talent itineraries, gifting and travel logistics
Cool things I’ve done…
Skills
(1) Project Management
Led cross-functional teams to deliver successful marketing campaigns on time and within scope, enhancing brand visibility and engagement such as with The Sunday Collective’s seasonal influencer partnerships.
(2) Budgeting
Managed marketing budgets, optimizing spend to achieve maximum ROI while maintaining quality and impact across campaigns including The Sunday Collective’s pop-up shop (~$75K).
(3) Copywriting
Crafted compelling, brand-aligned copy for various platforms, driving engagement and communicating key messages to target audiences - an example of this can be found with EON’s website rebrand.
(4) Design Tools
Proficient in Figma and Adobe Creative Suite, helping to craft visual assets that align with brand guidelines and campaign objectives, like with EON’s social imagery across LinkedIn and Instagram.
(5) International Comms
Understands global communications, adapting messaging to diverse cultural contexts and fostering strong international brand relationships such as with The Sunday Collective’s Playtime Paris trade show presence.
(6) Optimism
Brings a positive, solution-oriented approach to challenges, inspiring teams and maintaining momentum towards project goals.